Vision of the King Rice Oil Group:
To be the world’s leading company in the rice-bran-related products.
Mission of the King Rice Oil Group:
- Be the leader in the rice-bran-related industry by producing environmentally friendly products, giving back to the community and providing quality products to achieve customer satisfaction.
- Perform research and development on rice-bran in order to produce a variety of products which can provide benefits to customers.
- Focus on staff development at all levels, include ensuring that management are transparent, meet the standards and respond to the growth of the organization.
- Do business with business partners of the group for sustainable growth with transparency and morality.
- Introduce and promote the products of the group to be well known at an international level.